Own a Mera Buttu Franchise
Bring a world of joy, care and essentials for every little childhood to your city.
Kids Retail
Omnichannel
High Repeat
Purchase
Trusted Brand
Concept
Why Mera Buttu
One-Stop Kids & Infant Store
Everything parents need – apparel, toys, baby care, feeding, nursery & more.
Premium Curated Range
Carefully chosen, safe & trusted products from top brands and own labels.
Repeat-Purchase Categories
High frequency categories ensure steady sales and strong customer loyalty.
Omnichannel Growth
Strong online + offline presence to maximize reach and revenue.
Business Model Overview
Retail Store
Experience-led stores in prime locations with wide product assortment.
E-commerce
Strong digital presence with seamless online shopping experience.
Gifting & Seasonal Sales
Curated gifting solutions and seasonal campaigns drive high-volume sales.
Private Label Expansion
Exclusive private labels with high margins and brand differentiation.
Investment Overview
Franchise Fee
Indicative investment shared after consultation
Store Interiors
Indicative investment shared after consultation
Opening Inventory
Indicative investment shared after consultation
Technology & POS
Indicative investment shared after consultation
Marketing Launch Support
Indicative investment shared after consultation
Working Capital
Indicative investment shared after consultation
Store Formats
Ideal for high streets, urban neighborhoods & mall kiosks.
Perfect for malls & busy commercial locations.
Premium larger formats for destination shopping experience.
What Support We Provide
Site Selection
Help in identifying the right location for maximum visibility and footfall.
Store Design
End-to-end store design and layout for a delightful shopping experience.
Vendor Sourcing
Access to trusted vendors and best-in-class product partners.
Merchandising
Category planning and merchandising support to drive sales.
Training
Comprehensive training for you and your team across operations.
Launch Marketing
Local marketing support for a strong and successful store launch.
CRM & Technology
Advanced POS, CRM & analytics to manage your business.
Ongoing Business Support
Dedicated support team for smooth operations and growth.
How It Works
Enquiry
Share your details with us.
Discussion
Our team will connect and understand your interest.
Location Review
We help evaluate and finalize the best location.
Agreement
Simple agreement process to get started.
Launch
Store setup, training & launch with full support.
FAQs
What is the investment required?
Indicative investment details are shared with you after an initial consultation with our team.
What kind of support will I receive?
You'll get end-to-end support including site selection, store design, training, marketing and ongoing business assistance.
How much space is needed for a store?
Store formats range from 500 sq ft for kiosks up to 1200+ sq ft for premium destination stores.
Is prior retail experience required?
No prior experience is required — our training and support team will guide you through every step.
How long does it take to launch a store?
Timelines vary by location and store format, but our team works closely with you to launch as efficiently as possible.
